Opt In is when someone gives us permission to educate them via email or SMS text.
It is their step that grants us permission to educate and/or entertain and/or begin marketing to them.
Since no one likes to be bored, we usually do our best marketing when we entertain as well as educate our fans, followers and customers.
So they way we do it, after they opt in, has much to do with our success.
If you have a YouTube channel, you may simply be trying to entertain them. And that is one thing you are dong wrong.
The real purpose of gaining fans and followers is to gain influence. And that influence can be used to do a type of marketing.
If that direct response marketing is done well, it not only is well received but, more importantly, it does not put off any of your followers!
Those who’s purpose is to find customers are already making offers. They are already using their influence but many of them don’t entertain their followers and this means they do not have influence (or as much influence). And that is a problem.
If you develop know, like and trust, then you can market your own products, products of others that are related to your niches and something else. It is the last category that no one gets right.
Take Justin Rhodes, very successful YouTube channel for homesteaders. Terrific at marketing the products of people in his niche, like Joel Salatin’s last book; Polyface Designs. But he is missing that his fans/followers also buy other stuff – not just stuff for homesteading.
Once you have people that opt in, you now need to understand the one topic that will maximize your profits; back end marketing.
This website is about how to get more people to opt in and how to generate maximum profits from back end marketing. And, for sure, you cannot get the income you deserve if you upset a percentage of your followers!
Looking to understand what the chemistry of a recession proof business? Cash is king in bad times but that runs out. A marketing list, on the other hand, will always make you income. The reality? Many small businesses don’t know hey would be building a list of their customers or gaining permission to market to […]