A picture of Lea and Smiling Steve at a public speaking and fundraising event

The Influencer's Influencer

What is Bait and Switch?

What is Bait & Switch? Oddly, all 3 topics belong in the answer to “What is Bait and Switch?”  Online marketers needs to know about the most offensive online marketing ploy. And, especially how to avoid employing it. Of course, after the sharp marketer discovers online “bait and switch” they may do some research on […]