A picture of Lea and Smiling Steve at a public speaking and fundraising event

The Influencer's Influencer

The recession proof business; ‘Cash is King’

Recession proof business; cash is king or is it?

Looking to understand what the chemistry of a recession proof business? Cash is king in bad times but that runs out. A marketing list, on the other hand, will always make you income. The reality? Many small businesses don’t know hey would be building a list of their customers or gaining permission to market to […]