This front-end page provides the site owner access to a Google widget called Google Site Kit.
The site kit is very useful. It shows the traffic the site gets from Google searches and the posts or pages that are generating that traffic.
There are many uses of this information. For instance, the content that isn’t generating traffic can be added to or edited to make it higher quality. This will help with the rank and the user experience (a ranking factor).
The content that does receive traffic can be updated yearly with a new publish date but the same web address (the Yoast Duplicate Post plug-in facilitates this). Since content with backlinks and traffic is what you want, the same with a newer publishing date is even better and will drive even more traffic.
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